Almost always, one will head out to buy a soda bottle because they are thirsty or simply like the taste of the drink. They never think about the cap, but here in the modern world, there is a story for any of the unique bottle cap designs in the market.
Despite this, we should probably start with old fashioned tops and what exactly we can get out of them. While these have not changed much over the years, the simple presence of traditional, infamous logos like Coca Cola or Pepsi has transformed these seemingly worthless caps into retro accessories. Today, they are seen in mass on bracelets, necklaces and even earrings. They may not be chic, but they have a certain, trendy appeal.
Newer beverage companies like tea and juice manufacturers often go for more outlandish styles, which begs the question of why these long standing brands stick to simple and are resistant to change. Certainly, Coca Cola has shaken up the appearance of the can, and their marketing strategy frequently shifts too. But never the cap.
Really, the reason for this is clear. When you look at a brand as established as Coca Cola, the way to maintain business consistently is to, in whatever way possible, keep what worked working. So while yes, modern bottle cap designs are going above and beyond simple, Coca Cola is above that. Through its top they show things are staying the same, and so the product continues to thrive.
You do not see such staggering levels of simplicity on the caps of newer drinks because they need to get an edge wherever they can. Snapple, one of the new products of Coca Cola, has fun facts printed on each of their caps. It is not a game changer, but it is something and surely lures a few extra buyers. Naked Juice, meanwhile, targets ecologically minded consumers by advertising bottles and caps as environmentally friendly.
Today, bottle cap designs are on the minds of every marketing team. Remember, if you go for a Snapple instead of a Pepsi, you get a little something extra.
Despite this, we should probably start with old fashioned tops and what exactly we can get out of them. While these have not changed much over the years, the simple presence of traditional, infamous logos like Coca Cola or Pepsi has transformed these seemingly worthless caps into retro accessories. Today, they are seen in mass on bracelets, necklaces and even earrings. They may not be chic, but they have a certain, trendy appeal.
Newer beverage companies like tea and juice manufacturers often go for more outlandish styles, which begs the question of why these long standing brands stick to simple and are resistant to change. Certainly, Coca Cola has shaken up the appearance of the can, and their marketing strategy frequently shifts too. But never the cap.
Really, the reason for this is clear. When you look at a brand as established as Coca Cola, the way to maintain business consistently is to, in whatever way possible, keep what worked working. So while yes, modern bottle cap designs are going above and beyond simple, Coca Cola is above that. Through its top they show things are staying the same, and so the product continues to thrive.
You do not see such staggering levels of simplicity on the caps of newer drinks because they need to get an edge wherever they can. Snapple, one of the new products of Coca Cola, has fun facts printed on each of their caps. It is not a game changer, but it is something and surely lures a few extra buyers. Naked Juice, meanwhile, targets ecologically minded consumers by advertising bottles and caps as environmentally friendly.
Today, bottle cap designs are on the minds of every marketing team. Remember, if you go for a Snapple instead of a Pepsi, you get a little something extra.
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