Beats by Dr Dre has its mission explained quite clearly. Dr Dre says that their mission was to give music lovers access to all the sounds that can be heard in a professional studio by artists. This ensures that music is heard by them in the way it has the right to be heard. The company was inaugurated in Santa Monica, CA, in the year 2006. It now leads head phones sales with a fifty three percent share in market for the said product.
A hip-hop/rap musician, Dre's real name is Andre Young. He and his partner introduced his first head phones in the market in partnership with Monster Cable. His partner is Jimmy Lovine who is the chairman of Interscope-Geffen-A&M Records. The head phones presented by them could play the entire spectrum of sounds that is accessible only in professional studios. At first the two friends were considering the production of speakers. They ended up making head phones instead because Monster Cable thought it to be more profitable. This is now a prominent brand, and leading its competitors so far.
Today Beats store is offering speakers and Beatbox portable along with a variety of headphones. They have also collaborated with HTC, HP and Chrysler on some projects, and licensed these companies to use their brands. HTC smart phones have now got Beats audio system installed in them. HP computers have also incorporated these speakers in their Envy laptops. Chrysler has installed this sound system in its 300S luxury cars.
With the expiry of their initial contract with Monster, they are now partners with HTC. HTC owns 51 percent of the company's shares now. The pioneering members, Young and Lovine are own small shares in the company.
However, this is still an autonomous body. Another step of this business is the acquiring of the online music service Music on the Go (MOG). MOG provides high quality music online, which is in sync with their mission statement.
They engaged popular singers for their publicity. This attracted youngsters to their head phones. They have now started to target older buyers, and successful professionals. Their partnership with Chrysler has helped expand their market significantly.
Beats by Dr Dre has managed to become a leading and top contributing company within a short time span of barely six years. Other companies are improving their products to match their innovation. Let's see for how long are they able to maintain their status as the ace.
A hip-hop/rap musician, Dre's real name is Andre Young. He and his partner introduced his first head phones in the market in partnership with Monster Cable. His partner is Jimmy Lovine who is the chairman of Interscope-Geffen-A&M Records. The head phones presented by them could play the entire spectrum of sounds that is accessible only in professional studios. At first the two friends were considering the production of speakers. They ended up making head phones instead because Monster Cable thought it to be more profitable. This is now a prominent brand, and leading its competitors so far.
Today Beats store is offering speakers and Beatbox portable along with a variety of headphones. They have also collaborated with HTC, HP and Chrysler on some projects, and licensed these companies to use their brands. HTC smart phones have now got Beats audio system installed in them. HP computers have also incorporated these speakers in their Envy laptops. Chrysler has installed this sound system in its 300S luxury cars.
With the expiry of their initial contract with Monster, they are now partners with HTC. HTC owns 51 percent of the company's shares now. The pioneering members, Young and Lovine are own small shares in the company.
However, this is still an autonomous body. Another step of this business is the acquiring of the online music service Music on the Go (MOG). MOG provides high quality music online, which is in sync with their mission statement.
They engaged popular singers for their publicity. This attracted youngsters to their head phones. They have now started to target older buyers, and successful professionals. Their partnership with Chrysler has helped expand their market significantly.
Beats by Dr Dre has managed to become a leading and top contributing company within a short time span of barely six years. Other companies are improving their products to match their innovation. Let's see for how long are they able to maintain their status as the ace.
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